Founding 5 · 5 spots open

AI automation for contractors · US & Canada

Every lead called back in 60 seconds.

For roofers, remodelers and trades who are up a ladder when the phone rings. We build the systems that answer, follow up and book the job while you work.

Book a free automation audit Or get a test call first

See it work

A lead comes in at 2:14 pm. You're on a roof.

Here's what happens next without you touching your phone. The AI calls them, qualifies the job, books the estimate and tells you about it. You find out when you climb down.

Run it on your own number
Example run · Apex Roofing 00:00
  1. 00:00
    New lead from your website"Hail damage on the back side, need someone to look at it."
  2. 00:04
    Lead details pulled togetherName, address, job type, source
  3. 00:09
    AI receptionist calls them"Hi Dana, it's Sam from Apex Roofing. You just asked about hail damage?"
  4. 00:38
    Job qualifiedInsurance claim · two-storey · wants it this week
  5. 00:51
    Estimate bookedThursday 9:00 am, on your calendar
  6. 00:53
    Logged in your CRM, and you get a textSummary and call recording attached
Booked in 53 seconds

An example, sped up. To see a real timing, try the live demo on your own phone.

Founding 5

Be one of our first five proof cases.

We're new, so we'd rather show you results than promise them. We're building the full system for five contractors at no cost.

You get the whole suite set up and running in your business. We get real numbers and a story we can tell. If it works, your company is the case study on this page.

You get

  • Speed-to-lead calls and texts
  • Missed-call text-back
  • Quote follow-up
  • Review requests after every job
  • Everything built in your own accounts

We ask for

  • Honest feedback while we build
  • Your before-and-after numbers
  • A review and a short case study, if you're happy
A roofer standing on a residential roof during a tear-off
Spot 01 · Open Your company. Your numbers. Our first case study.
Two contractors in hard hats shaking hands on a job site
Spot 02 · Open Your before and after, shown right here.
A site lead in a hard hat talking on a two-way radio
Spot 03 · Open Full suite built free. You keep it.
A roofer working on a tiled roof behind scaffolding
Spot 04 · Open Your review, on our site, in your words.
Aerial view of a crew working on a construction site
Spot 05 · Open The last founding spot.
Apply for a founding spot
A roofer pulling up old shingles on a house

Sound familiar?

The problem

  • “I'm up on a roof when the phone rings. By the time I call back, they've booked somebody else.”
  • “We send the quote and then nothing. Nobody has time to chase it.”
  • “Half our leads come in after six. They sit there until morning.”
  • “I've got a CRM, a scheduling app and a spreadsheet, and none of them talk to each other.”

The work is good. The leads just leak out between the job site and the office.

Services

Four leaks. Four fixes.

01

Speed-to-lead

Every website, ad and form lead gets a call and a text within 60 seconds, day or night.

  • AI receptionist calls them back
  • Texts them if they don't pick up
  • Asks your qualifying questions
  • Books the estimate on your calendar
02

Missed-call rescue

Missed calls get a text back straight away, so the customer doesn't call the next contractor on Google.

  • Instant missed-call text-back
  • AI answers after hours
  • Voicemails sent to your phone as text
  • Urgent jobs flagged to you
03

Quote follow-up

Quotes get followed up automatically until the customer says yes or no.

  • Follow-up texts and emails
  • Old quotes brought back to life
  • You approve the messages first
  • Won and lost jobs logged
04

Reviews & referrals

Every finished job gets a review request and a referral ask, without you remembering to send it.

  • Review request when the job closes
  • Polite reminders
  • A simple referral link
  • All reviews tracked in one place

Built on tools you can keep

Tools: Make, Zapier, n8n, GoHighLevel, Retell AI, Airtable, Calendly, Twilio, Google Calendar.

Built for the trades

Trades: roofing, remodeling, HVAC, plumbing, electrical, siding, gutters, concrete, landscaping, painting.

Packages

Fixed price. Live in 2–4 weeks.

A

AI Receptionist

Answers every call your crew can't, 24/7, in your company's name. It books estimates and sends you a summary.

  • Trained on your services and service area
  • Books straight onto your calendar
  • Transfers urgent calls to you

Fixed price · live in 2–4 weeks

B Start here

Speed-to-Lead System

Every new lead gets called and texted within 60 seconds, then followed up until they book or say no.

  • Instant AI call-back and text
  • Missed-call text-back
  • Logged in your CRM automatically

Fixed price · live in 2–4 weeks

C

Dead Quote Revival

Brings back quotes that went quiet. You check every message before it goes out to your old customers.

  • Your old quotes sorted and prioritized
  • A text sequence written for your trade
  • You tap to approve each send

Fixed price · live in 2–4 weeks

What does it cost?

Every package is a fixed price, and we quote it on your audit call once we've seen your lead volume and tools. There's no hourly billing and no surprise invoices. Founding 5 contractors pay nothing for the build.

Book a free automation audit

How we work

Audit. Build. Run and improve.

  1. 01

    Audit

    A free 30-minute call. We trace a lead from first contact to signed job and show you exactly where it leaks.

  2. 02

    Build

    Fixed price, live in 2–4 weeks. You hear the AI and read every message before anything reaches a customer.

  3. 03

    Run and improve

    We watch the numbers once it's live: response time, booked estimates and quotes won. We tune whatever is lagging.

No risk

The audit is free and you keep the leak map, whether you hire us or not.

Trust & data

Built in your accounts. Run on your say-so.

You own it

Every workflow is built in your own accounts. There's no lock-in and no hostage fees.

A human approves

Nothing new goes out to your customers until you've seen it and said yes.

Least access

We ask only for the permissions a workflow needs, and you can take them back at any time.

Consent first

The AI only calls and texts people who asked to hear from you.

FAQ

Straightanswers.

What does it cost?

Each package is a fixed price, quoted on the audit call once we know your lead volume and the tools you use. There's no hourly billing. Founding 5 contractors get the build at no cost.

How fast can it be live?

Most builds go live in 2–4 weeks. Most of that time is spent testing it with you before real customers see it.

Will the AI sound like a robot?

Judge for yourself. The live demo calls your phone and answers as your business. It takes about a minute.

Do I need to change my software?

Usually not. We connect what you already use, like your CRM, calendar, phone and email. If something's missing, we'll tell you on the audit and explain why.

What's the catch with the Founding 5?

There's no catch, just a trade. We build the full suite at no cost. In return, you give us honest feedback and your before-and-after numbers, plus a review and a short case study if you're happy with the results.

Where do you work?

We work with contractors in the US and Canada, all remotely.

Let's talk straight.

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